Meta's secret weapon isn't the AI model, it's the flywheel.
"You train a model, you then run inference on it, which is the tokens in, that recommendation model results in better content recommendations, it drives consumer engagement, daily active users' time spent, it translates to monetization and ads or subscription, which pays for the next model training run."
Instagram Reels watch time up 30% YoY just from scaling the rec engine.
"These scaling curves aren't just academic research. They're driving real product impact at scale for some of the biggest consumer businesses in the world."
Rinse and repeat.
TFTC
npub1sk…6jraw
2026-10-13 15:52:35 UTC
Author Public Key
npub1sk7mtp67zy7uex2f3dr5vdjynzpwu9dpc7q4f2c8cpjmguee6eeq56jrawPublished at
2026-10-13 15:52:35 UTCEvent JSON
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