I don't doubt that, nearly everything in tech is subsidized... but... lets not forget the incumbent options aren't good, they're deliberately bad despite billions of US tax dollars that were not spent on the infrastructure they were earmarked to spend on, and they have monopolies over these areas.
ANY reasonable alternative is better than the incumbent ones. I'd say that even for city areas now. Comcast, Cox, ATT, Verizon, none of them are _good_ options. And what I mean by good, is aggressive anti-consumer actions. Im willing to argue that few that have residential internet plans (that have had an internet plan for more than 2 years) are happy with their service. It's a common dinner table discussion to talk about how residential ISPs are butt fucking you.
I'm not here to argue the economics, but I will argue so long as it exists at the price, it's 100000000% better in nearly every way (so long as it works as advertised), if not the only option for any person that lives more than ~30 miles from their nearest _big_ city. That's a wide net and they've been killing it.
