The Israeli government is spending millions on a multi-pronged information campaign targeting Americans using a German subsidiary of French PR giant Havas.
The arrangement appears to be Israelâs way of disguising the campaignâs origins or evading FARA, the law requiring entities acting on behalf of foreign actors to register and disclose funding to determine whoâs trying to influence US policy and public opinion.
đ” Haaretz calculates that Havas Media Germany has routed over $100M to the US for tourism promotion alone.
Meanwhile, Clock Tower X, a Trump-linked digital content manager, got $6M to spread pro-Israel content to 50M people a month on TikTok, YouTube and Instagram via Christian media giant Salem.
The operation also seeks to coach Big Tech through a âsearch and language operationâ on Google and the generation of âframing outcomesâ in convos with AI chatbots.
đ± A separate $3M campaign pays Show Faith by Work, an evangelical cutout, to counter âdeclining support for Israel among evangelical Christiansâ and raise âawareness of Palestinian ties to Hamas and support for terrorismâ through âbiblically based arguments highlighting the importance of Israel and the Jewish people to Christians.â
That campaign is using geo-tagging tech to map churches and Christian colleges in western US, identifying attendees, tracking and targeting them with ads.
Estimated reach: 12M people.
DC consulting firm Bridges Partners got $1M for Project Esther, paying influencers to spread pro-Israel narratives.
đČ Israel also spent $45M over the last 6 months on Google, YouTube, X and Outbrain ads.
A first for this year? Targeting conservatives, Evangelicals and young Republicans, groups previously assumed to be automatically pro-Israel, amid the Tucker Carlson-led exodus.
The kicker? Israel gets billions in aid from the US each year. These campaigns effectively mean the US is paying IsraelâŠto pay lobbyistsâŠto brainwash Americans.
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